About The Brand
A Beauty Brand with a Conscience
Our goal is to create the highest quality, natural beauty products while providing a sustainable lifeline for African women and their families. Partnered with co-founder, board certified plastic surgeon Dr. Ashton Kaidi, together we are working to bring schools and other enriching projects to the communities with which we partner to harvest this amazing natural beauty oil.
Ashton Kaidi, MD, FACS
Certified by the American Board of Plastic Surgery and an active member of both the American Society of Plastic Surgery and the California Society of Plastic Surgeons, Dr. Kaidi is also a Fellow of the American College of Surgeons, and the recipient of the Frank Rogers outstanding resident academic award in plastic surgery. He is a published author in plastic surgery academia.
Upon introduction to Pure Marula Oil, Dr. Kaidi saw the potential benefit for medical use. After positive independant lab testing he ran his own clinical study on post-surgery breast cancer patients. When the study came back with astounding results, he knew the powerful benefits of Pure Marula Oil must be shared.
Changing LivesWe saw an opportunity to create a sustainable lifeline for thousands of rural African women and their families through harvesting and exporting pure Marula Oil.
Women across Africa work in a Fair Trade partnership with us to wild harvest the fallen marula fruit, hand crack the nuts and carefully select only the purest blonde kernels to be cold pressed for Pure Marula Oil. This provides them with an eco-friendly and sustainable source of income with which they feed, clothe and educate their families.
Workers are provided a steady income in a safe environment and they participate in the decision-making process of reinvestment going back in to the community to support additional projects such as women's health initiatives and educational provision for children. These proud women are empowered in business and are a driving force in the success of their communities.